| Happy
Star at Ratchaprasong Shopping Streets |
December
2000 - January 15, 2001
Venue : Ploenchit and Rajdamri Road
When
the city's "Amazing Shopping Street" comes alive on December
1, 2000, the streets of Bangkok around the Ploenchit and
Rajdamri Road intersections will glow with thousands of
glittering decorative lights highlighting the Sparkling
Stars of Happiness theme for the December 2000 - January
2001 "Amazing Shopping Street" festivities.
Jointly initiated by the Tourism Authority of Thailand (TAT),
the Bangkok Metropolitan Administration (BMA), and private
sector players representing hotels, department stores, shopping
malls and other business interests around the Ploenchit-Rajdamri
intersection, the launch of the "Amazing Shopping Street"
pilot project on December 26 last year reflected an effort
to make shopping a more comfortable and enjoyable experience
for all. The cosmetic transformation of the area has now
been completed. The city's "Amazing Shopping Street", sports
a bright, fresh and fun look with aesthetically appealing
surroundings with trees, planters, landscaping, and even
a touch of Thai, to soften the harsh lines of the buildings.
The electrical wiring has disappeared underground. Street
furniture and new lighting have also been installed and
to the great delight of pedestrians and shoppers, the sidewalks
are smoothly paved and the shopping malls in and around
the Rajdamri intersection are now linked by a covered elevated
walkway.
The working group has also been busy lining up shopping
discounts and special offers, festive celebrations, as well
as leisure and entertainment extravaganzas so there is an
even greater choice of fun "things to do" this holiday season.
Plans are already in place to hold these events on an annual
basis.
